Reasonable Risk: Alcohol in Perspective (2004)
Written by Marjana Martinic and Barbara Leigh, this book examines the aura of risk surrounding alcohol consumption. In many ways, the risks inherent in drinking are no different from those we willingly encounter as part of many other activities. The authors explore what shapes our perceptions of risk, including the influence of culture, and how we assess and manage the risks around us, especially those relating to alcohol. The book discusses how these risks are communicated to the public and addressed through policy.