Social marketing techniques have been applied to a range of environmental, social, and health issues, including drinking behavior.
A Guide to Evaluating Prevention Programs
The Evaluation Guide provides an overview of what is involved in evaluating a prevention program, laying out the necessary steps, and identifying available options.
Alcohol Education Guide
The Alcohol Education Guide was developed in order to facilitate a structured and comprehensive approach to alcohol education. It walks users through the progress of program development, implementation, monitoring, and evaluation.