Program Development: Alcohol and Marketing Resources

International Guide to Developing a Self-Regulatory Organization

The European Advertising Standards Alliance (EASA), in collaboration with IARD, the World Federation of Advertisers (WFA), and the International Advertising Association (IAA), has developed a hands-on International Guide to Developing a Self-Regulatory Organisation. This publication offers practical advice and guidance to those who are considering setting up a self-regulatory system or improving one that already exists.

event 01/13/16

Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

There are many codes of practice for the self-regulation of marketing communications for beverage alcohol: they operate at company and sector levels and as part of national self-regulatory codes which also apply to other products and services. Some are relatively recent, while others have evolved over many decades to reflect developments in the marketplace and the cultural norms of the wider society.

event 01/28/16

Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

The Digital Guiding Principles were developed as part of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. The Commitments address targeted actions in five key areas, one of which involves work dedicated to strengthening and expanding marketing codes of practice. Launched in September 2014, these were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply to traditional marketing activities.

event 01/29/16