Raising Awareness About Drunk Driving Goes Virtual

Moscow, Russia – October, 2016 – Driving classes in Moscow just went hi-tech! If any of the students were unsure why drunk driving is dangerous – they have an opportunity to check it out without actually taking a drop of alcohol and in a safe environment of the driving school.

Putting on VR set that imitates vision and orientation distorted by a couple (or more) drinks – makes it hard to perform even the easiest tasks like walking straight or inserting a key into a lock. The dedicated app turns the screen of a smartphone inserted into VR goggles into a realistic simulator of a disoriented driver.

The app was launched in October 2016 in Moscow Automobile and Road Construction State Technical University (MADI). Driving schools managers and representatives of the law enforcement expressed confidence that, once introduced into the learning process, this app will help to raise awareness about the dangers of drunk driving and help reduce the number of accidents on the road.

The app will be used during the special sessions Avtotrezvost (Road sobriety).  After these sessions the students of the driving schools will receive comprehensive information about the statistics of drunk driving, effects of alcohol on the body, legal consequences of drinking and driving and how each of us can help prevent accidents with drunk drivers.

The app is a joint effort by the MADI University, Association of Driving Schools, Ministry of Health, MOST Creative Club agency and Alcoholic Beverage Committee that includes representatives of Pernod Ricard, Diageo, Bacardi, Brown Forman, Campari, Maxxium and Moёt Hennessy.