Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply to traditional marketing activities. They were developed as part of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. The Commitments address targeted actions in five key areas, one of which involves work dedicated to strengthening and expanding marketing codes of practice.

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