Cambodia’s Ministry of Public Works and Transport (MPWT), the National Road Safety Committee (NRSC) and the Asia Pacific International Wine and Spirit Alliance (APIWSA) signed a Memorandum of Understanding (MoU) in support of a year-long educational campaign throughout the country in 2017.
NRSC statistics showed a total of 4,519 road traffic crashes and 13,649 crash fatalities in the country in 2015. “These figures have a huge impact on the livelihoods of tens of thousands of families. We are deeply concerned about this and are doing our utmost to reduce the number of accidents that cause injury and fatalities in our country as fast as possible,” said Minister of Public Works and Transport H. E. Sun Chanthol at a ceremony to sign the MoU, during which an action plan was also presented.
The plan includes a series of 10 television spots aired and donated by national networks, with well-known Cambodian entertainers covering a variety of road safety themes. It also includes a driver safety awareness campaign in print, using Tuk-Tuk signage, theatre performances in high schools, posters in restaurants and entertainment venues, billboards, and a social media campaign.
APIWSA Director Cyril Sayag asserted that “the corporate private sector has a responsibility to give back to society by educating the public about how to drink responsibly, and we are glad to be a part of the overall campaign to reduce traffic fatalities.”
For the official MPWT press release, click here.