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IARD’s work is informed by scientific evidence on alcohol and health, including alcohol policy. By bringing together data and research on drinking patterns, alcohol in society, and regulations at a national level, IARD examines practices around policies and interventions that reduce harmful drinking. IARD’s tools and resources are intended to support stakeholders in formulating approaches that can be adapted to local needs and contexts.

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The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.

Our health and policy resources are not intended to be exhaustive representations of all scientific research on a given subject and, as research is constantly evolving, they might not include the most recent findings. All IARD materials include a date of content review and they should be read in their entirety and not misrepresented or taken out of context.

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Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

January 28, 2012

These Guiding Principles provide guidance to countries seeking to establish or enhance marketing self-regulation codes of practice for alcohol beverages, by helping to define near-universal provisions regarding social responsibility, fairness, and decency. They were approved in November 2011 by the ...