Marketing

Marketing

Marketing of Alcohol Beverages

December 5, 2018

This IARD Policy Review summarizes the evidence on marketing communications for alcohol beverages and their regulation. IARD Policy Reviews cover the evidence on the impact of policy measures on drinking patterns and outcomes. They offer an overview of the key ...

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Social Marketing

January 27, 2016

This IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.IARD Policy Reviews cover the evidence on the impact of policy measures on drinking patterns and outcomes. ...

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International Guide to Developing a Self-Regulatory Organization

January 13, 2016

This hands-on guide offers practical advice to those who are considering setting up an advertising self-regulatorion system or improving one that already exists. It was developed by the European Advertising Standards Alliance (EASA), in collaboration with IARD, the World Federation ...

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