Social Marketing

This IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.

Last Reviewed: August 2016


IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and outcomes. They are not intended to be exhaustive representations of all scientific research on a given subject and, as research is constantly evolving, they might not include the most recent findings.  

These materials do not necessarily reflect the views of IARD or its member companies. The reviews report the findings of the referenced studies and are not intended to advise individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all. 

 IARD Policy Reviews should be read in their entirety and not misrepresented or taken out of context.