Press

Press

Global brands join forces at Cannes to champion responsible influencer marketing

June 23, 2026

~Brands, marketeers and creators put responsibility at the heart of influencer marketing to build trust, impact and influence~Cannes, France, 23 June 2026 – Industry experts gathered at Cannes Lions to discuss the role of responsible influencer marketing in building consumer ...

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Mindful moderation is becoming a mainstream drinking mindset across markets and generations

May 18, 2026

New survey data commissioned by IARD from the United States and United Kingdom points to a shared shift in how people who choose to drink think about moderation. Across both markets, consumers still plan to take part in social and ...

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